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Welcome to the ASC Lab!

I have always been intrigued by what makes people tick. Trying to understand my own and others’ behavior with a focus on individual and situational factors made psychology and social and personality psychology, a natural place for me. I love the challenge of designing a study to answer tough questions about behavior and am fascinated by many different types of behavior.  While my early work focused on predicting health behaviors, stress, and coping with a focus on the role of social support, I found myself evolving to study two distinct areas: Learning and Prejudice.

Loving to teach drew my attention to learning. What are the best ways to study, to design a class for effective learning, to use AI, to inspire learning?  These are some of the questions I continue to work on.  Living in different countries and states and having multiple identities attuned me to how humans treat those who are different and how superficial but important factors such as clothing can influence both how people are perceived but how people feel about themselves.


For the 2024-25 academic year I will be focusing on enhancing learning in introductory psychology classes, taking a close look at the role of Artificial Intelligence (AI) in learning, improving student mental health (yoga, mindfulness), and the role of clothing in identity formation, performance, cultural stereotypes, sexism, and racism.

In my Applied Social Cognition (ASC) Lab we ASC the tough questions. If you are interested in working in my lab, click on the link below to complete the application.  I support URSA Engage students as well as Honors College students.

Dr. Regan A. R. Gurung

Thank you for your interest in the ASC lab! Please get in touch with me for any questions.

Reed Lodge 209

Corvallis, OR  97331

For more about me, please visit


ASC Lab members at WPA

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